How Not To Run an Affiliate Sales Campaign
Affiliate marketing is big businesses these days. The increasing number and variety of ecommerce sites these days means that there are lots more pieces of the pie to go around and affiliates can make money whilst sending more sales to an online retailer. When it comes down to it, both parties win. However, as with any developing industry there will always be common mistakes that are made. Below are details of 3 killer mistakes that many affiliates make, and you can avoid.
Thinking too small. Overestimating the size of a market is a common mistake for affiliate sellers as they tend to forgot that they will only ever be able to capture the percentage of it that is being offered by merchants. This site advertising snowboards for example may be able to survive, but seeing as they will only pass on around 10% of the profits to affiliates, it is unlikely that affiliates sites could servive in such a niche. What affiliate sites should do is broaden the horizons and cover, in this case, all ‘extreme sports’ for example, not just snowboarding.
Thinking too large. When products cost a great deal of money, like buying a swimming pool or luxury cruises for example, sellers take a lot of time over their decisions. People are very unlikely to follow an affiliate link and book an expensive holiday right then and there. They will spend time pondering, weighing the options and doing further research for example. And by the time they come to make the purchase the tracking cookie or alternative will have expired in lots of cases. Sticking to smaller items like gifts and digital products is far more likely to get results and people are more likely to buy these quickly.
Not strong enough. You need to remember that the online publicity arena is very competitive and you will be in the ring with not only other affiliates, but also those merchants who you are affiliates for. The difference being that they are working to get 100% of the profit, whilst you are only working for a proportion of that. What this essentially means then is you need to put in more effort or more ingenuity to keep ahead of the others.
Make A Comment: ( None so far )
You must be logged in to post a comment.
